Appraise the brand name of the company and create a new identity based on a fresh approach. This included the design of a new logo but also packaging, internal and external communication tools and the online customer experience.
A deep understanding of the needs of this brand comes from constantly challenging assumptions and using a customer-centric approach to design. We have worked closely with the marketing team and management to explore compelling solutions which allow for future expansion of the brand.
Aoraki continues to be a market leader for smoked salmon products and the future looks exciting as the business plans the expansion of its operation to meet international demand.