The Brief

Having initially set up as a popular juice bar, Rehab had the challenge of expanding their message telling the world that they have food. Great food. Our job was to take their brand and streamline it into a powerful presence throughout Queenstown and beyond.

The Process

Assessing what was working currently and what needed re-alignment was our starting point. Keeping close to the core brand already there, we revised typography, updating their logo, created some new key messages and created a base colour palette to represent the earthy freshness Rehab delivers. We created a wide range of designs based on this updated brand including stationery, menus, posters, signage and a website.

The Result

Rehab have an awesome looking collective of printed and web media that synchronises nicely with each other. The shop welcomes customers in, enhancing their sales process from the first impression to sale.