Initially design a brand identity to communicate with both the community and visitors the importance of the service. Take advantage of opportunities to connect with these people, through brochures, signage, donation boxes and an engaging website.
You need to get into the head of potential donators to work out what the triggers are to get them to push that 'donate' button. Once we had this clearly identified, we put some very direct messaging at the forefront of all the designs. From the internet user to the trampers on the trails, we made it easy for people to leave their mark.
The trust is lucky to supported by a very generous community and because of this, they are succeeding in expanding their trapping network and reducing predator numbers.
Working with Fluid on a redesign and rebuild of our website was a pleasure. The team at Fluid made the project straightforward and very manageable. The support offered as we went through the process was terrific and readily available. The company is highly recommended.
Geoff Hughes, RDWT Executive Officer