What we do is less important than why, but that’s on another page…
Tell the story at the heart of your business. Draw out the magic and connect it with your customers so they can share it, buy it, celebrate it or just admire the passion you’ve brought to their senses. Good brands nurture relationships and nourish growth.
Work out where you are, decide where you want to be and join the dots. We’ve been helping our clients plot their course to success for decades and we know a thing or two about navigating in all weathers. Only a clear strategy makes effective tactics possible.
We’re always looking for new ways to connect your idea with your audience. Celebrate what makes you you. Focus on the differences, spread your culture and connect with your tribe. It’s all about giving something away that’s compelling, genuine and connected. Campaigns make sure your real story gets heard.
What does that even mean now? Everything, that’s what. Whether it’s building a new website, handling Google Tag Manager or building a new database for your email marketing campaign, we’re pushing pixels 24/7. Digital is where big ideas come to life.
Your everything is nothing until it’s in front of your audience. Who are they? What are they prepared to spend, Where are they? What are they really buying? Sometimes the answer is simple but usually it’s hidden behind sales and that’s not a game of hide and seek you want to be playing. Marketing is your truth in plain sight.
Making things takes expertise. From videos to packaging, illustration to application, photography to printing. If your project needs careful management from concept right through to delivery and launch we'll be there ’til the end. Production is about making the intangible happen.
What our clients say
"Working with Fluid has been a pleasure from the beginning. Deciding to re-brand was an exciting but daunting prospect for us, but the care, dedication and guidance given by the team was exemplary and we are so pleased and proud of the outcome. We were always made to feel welcome and important throughout the process, and the level of knowledge and experience from each team member was impressive. Their passion for every project they undertake is outstanding, and the proof is in the quality of work that is produced each and every time. With such a varied skillset across all aspects of brand and marketing, we are delighted to have Fluid as part of our extended team!"
Marketing Manager, Pure Milford
“From start to finish we have found the team at Fluid to be exceptional to work with. They are creative geniuses and help bring out the creative in you too! Their ideas and concepts are great and they are very good at deducing what it is you need from them when you find it hard to explain yourself sometimes. I would highly recommend them and look forward to working together in the future.”
Managing Director, Driftaway
“The challenge to Fluid was to create a website that told our story in an aspirational and engaging way. It needed to be highly visual, with succinct, powerful storytelling. It also needed to be intuitive and customer friendly with an online shop component. Fluid did a fantastic job of bringing this to life. The really listened, pulled the right team together, and made the whole process; from briefing to content generation and build, very easy. The new website is delivering well, with fresh new content driving views and sales to customers in NZ and overseas.”
Brand Manager, Mt Cook Alpine Salmon
“Throughout the Skyline brand refresh project Fluid have played an integral role. I have been impressed by their innovative thinking as well as their willingness to listen to our ideas and adapt and respond in what has been a very dynamic process!”
CEO, Skyline Queenstown
“Having a bank of institutional knowledge is critical in any complex business. Knowing how things have been done in the past, where they went well and how they can be improved in the future helps achieve results. Through Anna and her team at Fluid I have found that invaluable. She has a deep understanding of how we have communicated with our farmer audience over many years – through channels including newsletter, diaries, advertisements, annual reports, marketing collateral and programme publications. Her knowledge of the print process is excellent, as is her ability to assist in the management and delivery of complex projects. As a designer she has the ability to quickly execute tactical design requirements. I have also used Fluid for their web design skills. Their treatment of the NZ Roundtable for Sustainable Beef website was sympathetic to existing brand guidelines and global requirements. The feedback we received from the global beef industry to the way we positioned this industry initiative was exceptional. What’s more – Anna and her team are great fun to work with as well.”
Silver Fern Farms
“The Fluid team are great to work with. Not only are they friendly, fun and hilarious but their creative it fantastic. It is great to have a creative agency with people to bounce ideas off, who also challenge you if they don’t think your brief is going to hit the mark. We have recently finished the website project together and I am delighted with the results. If you want an agency who not only cares about your creative but about you and your business goals, this team is dynamite.”
“Fluid allow us to evolve as a brand. In a disarmingly simple yet stylish way they took our product, our people and our attributes, putting all this into a package that we and our customers understood. Fluid give us strength as a company and a partnership moving forward.”
Mount Edward Wines
“The response to my website so far has exceeded my expectations. It has increased my sales leads along with sales meaning the website has paid for itself already. Extremely pleased.”
Fixation Builders Ltd