Closing the Loop: The Key to Unlocking Marketing ROI

“What is the outcome of the marketing budget?”

Whether this question comes from the CEO, budget team or a friend over beers, it can be terrifying. One that is difficult enough to leave you wondering what the hell you’ve been up to the last 6 months while you shovel money into the Facebook or Googler furnace. 

In the ever-evolving world of digital marketing, understanding and demonstrating return on investment (ROI) has become more critical than ever. At Fluid,  a common client comment is that it is hard for the budgeting team to grasp the full potential of marketing efforts. This is where "closing the loop" becomes a game-changer.

Why Closing the Loop Matters

Closing the loop in marketing means connecting your marketing efforts directly to revenue data. This process is not just about tracking clicks or engagement rates; it's about understanding how these activities translate into actual sales and revenue. By providing our clients with comprehensive revenue data, we help them see the real impact of their marketing investments, which is something you won't find in radio or print advertising. 

The Challenge of Perception 

Business owners have told us that its hard to understand the impact of digital marketing because they don't see the direct correlation between their campaigns and their revenue. This lack of understanding can lead to underinvestment in marketing, missed opportunities, and ultimately, slower growth. We work with clients to understand the influence of digital on their business growth and opportunities. Most recently, we've been seeing an overinvestment in organic social posting, which doesn't drive growth and can cause undue stress. 

How to close your loop 

Our approach at Fluid is straightforward. We use digital analytics tools to track and report the performance of every marketing initiative. By integrating these tools with our clients' sales data, we provide a clear picture of how each marketing dollar is contributing to their bottom line.

This allows us to help clients from guessing based on impression data and move toward more agile and informed marketing.

Real Results

Here are some screenshots of the growth we've achieved from real clients:

We enjoy helping clients gain valuable insights into customer behaviour, allowing them to refine their strategies and maximize their marketing ROI.

Plus you’ll look really good to the budget team in that next marketing meeting.  

Book a free 30 min call with our Digital Director Christopher Barnhart to get a free digital overview.