Recipe to Bake a Creative Agency

For the first time, Fluid has entered the Wānaka Business Excellence Awards. For us, this was a time to reflect on our processes. As we worked through the entry form, we realised that even having time to work on our business was a success.

The entry form asked us to demonstrate how we've achieved business success and our unique strategy to manage our challenges to have a positive effect on the region. In short, we were asked to divulge our recipe for baking up a successful business in the region that's tasty for everybody.

So here are some of the key lessons we've learnt over the years:

#1 - Know your why

For us, it's about the long game. We want to build a creative community that helps to "uplift the creative culture in the region"—attract work that ensures better roles for creatives, create pathways for our local kids into the industry, and grow the region's reputation as a creative hub.

#2 Good taste starts with good people

You can't beat a passionate, dedicated team that takes pride in your agency's success and reputation. It's essential to nurture and develop your talents from within by sharing knowledge, providing training, and collaborating on all aspects of our work. Strong leadership is crucial in this process. Clearly defining roles and responsibilities provides the proper foundation for the team to excel. Strong leaders help build your community of like-minded Contractors and Sole Traders who can bring their unique expertise and passion to the table.

#3 Show your ingredients

We operate a transparent business where all staff can see project costs and budgets. At the end of each month, we discuss real figures. Understanding these numbers empowers the team to take ownership of their roles and encourages open and honest conversations with our clients. A culture of continuous feedback, both positive and constructive, helps us overcome challenges and enhance the business.

#4 Business(baking) can get messy

You must prepare to face challenges when things get tough. Running a business will test you unexpectedly, and any weaknesses you have will likely be exposed at some point. That's perfectly normal. You will learn to shrug it off and find humour in difficult situations; learn and grow. When you achieve balance and things go smoothly, the rewards are immeasurable.

#5 Don't forget the timer

Time and energy are the most important currencies in a creative agency. Make sure you and your services are valued. Providing the right solution for a client isn't always about being the fastest or the cheapest option. Thinking critically and creatively allows you to work with clients who wish to delve deeper than merely making the next sale. This approach will help you build connections with good people and exciting clients. Successful outcomes are always the result of solid, honest, and open partnerships. Never compromise your reputation or integrity, and be open to receiving critique and feedback.

With these ingredients, we've built a business focused on our clients, crew and culture. The creative industry is changing rapidly. There is no status quo, but we know you can’t do anything successfully without community. Don't forget to celebrate the cake and eat it.