Over the past two years, we’ve had the chance to work very closely with the Stoked Stainless brand. We’ve been alongside their team on everything from lookbooks, campaigns and digital advertising to photography, video and the bigger marketing conversations that help shape where the brand goes next.
Along the way, we’ve helped launch new products, supported continued growth into Australia and built stronger connections with customers through initiatives like the Stoked Location programme. It’s been a great example of what can happen when you get to know a brand properly, then keep building on that knowledge.
The latest chapter was the launch of a new cedar colour across the Stoked range of handcrafted hot tubs, spas and pools. For us, it was an opportunity to bring together much of what we’ve learned about Stoked over the last couple of years and turn it into one cohesive launch.
It started with a name. After exploring plenty of different directions, we landed on Quarry, a name that felt natural, grounded and right at home alongside the existing Stoked palette.
From there, we helped bring Quarry to life across the places customers would actually experience it. That included coordinating new photography and video, developing campaign material and making sure the new finish worked consistently across digital, print, social, advertising and showroom environments.
The website played an important part too. Quarry was introduced throughout the product journey, with new imagery and colour selections incorporated across the range. Working closely with the Stoked marketing and sales teams, we helped bring all the pieces together in the lead-up to launch.
For us, projects like this are a good reminder that the best brand work rarely happens in isolation. It comes from spending time with a client, understanding their customers and working closely with the people who know it best.
Two years in, we’re still learning, still making things and still enjoying being part of the Stoked story. And we’re pretty pleased with where Quarry landed.
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