QRC relies upon their prospectus to convey their reputation for academic excellence to international and domestic markets. It was time to freshen things up as the modern student is used to more glamour and needed to be impressed!
The new marketing materials needed to speak to prospective students and equally their parents! It needed to say "this college rocks" but also "it's an upstanding establishment that will nurture and empower". This was achieved though a magazine style brochure which used impressive imagery and hard-hitting copy to create energy around the courses offered. The prospectus started QRC's shift to a lively, contemporary brand. One with a solid visual voice that backs up a vouch for quality, and keeps the door open in an approachable modern way.
"Fluid is our go-to agency for design and creative support. Fluid’s strong knowledge of our brand and programme offering has such a positive impact on the design process. Our student prospectus is one of our key recruitment tools and Fluid have been able to bring this document to life. We love the bold layouts, pops of colour and dynamic use of imagery. As an education institution it can be difficult to find the perfect balance between professional and fun, but this is a brief that Fluid consistently deliver on with their designs."
Rachel Fisk, Marketing Manager, Queenstown Resort College