Provisions of Arrowtown
Provisions of Arrowtown has a long-standing reputation for great food in a location that is dripping in old-world charm. Think lunch on the patio in the garden surrounded by fruit trees... or cuddled up inside with blackets in the winter! We created an identity that reflected this and then used photography to tell the whole story. Updating the signage took advantage of the road approaches and of people walking past. Saying "you must visit here, your holiday wouldn't be complete without doing so!". Then we created a simple but effective website to carry this into the digital space.
Make sure to check out their website provisionsofarrowtown.co.nz