Skyline Luge

Skyline Luge is one of those awesome kiwi success stories which everyone loves to tell. It's also an example of how a dynamic New Zealand brand enjoy success globally when the product strikes a chord with a wide audience looking for a taste of fun, freedom and gravity-fuelled adventure. Fluid has been working with the International Luge team to develop collateral, wayfinding systems and campaigns for sites across the globe including Korea, Canada, Singapore and Europe. Gravity drives the story but strong design principles and production management have helped to deliver a consistent brand promise at every turn.