The Vice Wines

We were tasked with creating a captivating series of labels for a pétillant naturel wine collection based out of Alexandra. The labels, aptly named 'Daybreak' and 'Nightfall,' embody the beauty and unique atmosphere of these two times of day as envisioned by the winemaker. Times of day a person working within this industry is only too familiar with. We took a craft beer approach to these labels in order to disrupt on shelf in a category with some reasonably well-trodden tropes. We looked at imagery of what dawn and dusk look at different times of the year around Central Otago, and decided on digitally painting the labels to capture the ideal levels of colour.

Each label is a visual journey, designed to resonate with the delicate balance and natural elegance of the wine within.'Daybreak' captures serene, soft hues and the promise of a new beginning, reflecting the fresh, vibrant essence of morning light. In contrast, 'Nightfall' evokes the deep, rich tones and the tranquil mystery of twilight, mirroring the calm and contemplative spirit of the evening.

The river created by the custom diecut label directly references the importance of water, and place, to the creation of wine, and grounds the wine in the location of its conception.